Ujjwala has started a new branch in Chittagong outside Dhaka. On this occasion, the inaugural ceremony was held on May 24, at 3 pm at Hotel Radisson Blu Chittagong Bay View. According to a press release, the event was attended by the President of Chittagong Metropolitan Women's Awami League, Hasina Mohiuddin, as the chief guest and included top media personalities of Bangladesh.    On this occasion, Ujjwala embarked on the next phase of the journey by launching an exclusive range of “fair priced” personal care products.  The products using pure natural ingredients which have been sourced locally, promise to comprehensively deliver on the consumer needs since it is designed by Beauty experts keeping in mind the environmental nuances of Bangladesh. The initiative will further support and boost the livelihood goal of the fraternity. Ujjwala is playing a leading role in creating women entrepreneurs in Bangladesh's beauty and grooming industry. Ujjwala works to make marginalized women self-reliant, which helps in strengthening the economic base of the country.  The brand empowers women from the beauty and grooming industry to become self-sustainable entrepreneurs and professionals so that they can take their rightful place in society with pride and dignity.  Through its facility in Dhaka and across the country, it provides a holistic learning experience to the B&G workforce of the country.